Explore your boundaries

World Nomads role is to be a constant travel companion, to inspire fellow travellers to explore their boundaries, travel informed and do so as part of a connected global community.

Objective:
The traveller needs to be confident and safe, while also exploring their boundaries and getting off the beaten path
Our challenge is create a visual representation of our brand essence for the travel insurance part of the brand, without coming off as overly ‘insurance-y’
We are looking to capture the travellers’ experience

Examples:
Traveller partaking outdoor activities such as cycling, surfing, hiking etc
Traveller using local forms of transportation
Traveller in local communities, festivals, undiscovered locations


Our travellers:
Diversity of Global travellers (ethnicities, genders, cultures, ages 18-50)

Tone of Voice:
Authentic, “in the moment” photography.
Our brand essence “Explore your Boundaries” is a single thought that captures the spirit of our brand.
Travel is about pushing limits; challenging the status quo and your own perceptions.

Guidelines: We love travellers’ faces

Style: Storytelling, Travel Documentary Style & Real life aesthetics, Cinematic, Emotions, Movements/Action, Natural & Candid, Dramatic, Light, Sensory, Break the rules, Unusual, Dynamic, Wide angles & POV, Diversity

Avoid: Polished photos with posed models, stock commercial lifestyle, fake lighting, posing on camera, generic travel photos, luxury travel, no kids

For more info: http://goo.gl/nNeZGZ