Snapwire vs Kodakit: What’s the difference?

Snapwire and Kodakit are among the top names in custom photography and content creation—the latter, primarily by its connection to Kodak, the once great but now ailing camera company. Kodak has struggled to find its place in the digital economy. It was goaded into launching a cryptocurrency at the height of the Bitcoin craze and it’s “become a bogeyman of MBA programs” for its failure to innovate.

While both Snapwire and Kodakit connect businesses to photographers and save location booking, travel, invoicing, and other expenses, they’re actually quite different and meet very different business needs.

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What does each offer?

Snapwire vs Kodakit

Snapwire has creators in 180 countries and focuses on offering location-based photo shoots, product shoots, and library shoots. This last offering is unique to Snapwire: Photographers capture thousands of pictures for your company to create a deep pool of on-brand imagery marketers can choose from. Snapwire serves enterprises, agencies, and brands alike.

Kodakit, on the other hand, primarily deals in small-production, location-based photography. The options are more limited and service less flexible. While Kodakit has an offering where it reaches out to locations to convince them to host your shoot, Snapwire uses actual project managers to not only contact locations but select models, vet photographers, and manage the entire production.

Which industries do they cover?

Kodakit is mainly dedicated to shooting images for food, travel, and real estate. Snapwire works with these industries and many more, ranging from food and travel to SaaS companies like Canva, tech giants like Google, food and beverage brands like Carlsberg, and luxury brands like TAG Heuer.

Kodakit’s expertise is limited to travel and food whereas Snapwire’s project managers can arrange and oversee a photoshoot for any type of business.

What do users and creators say?

The two platforms have vastly different reputations among creators and photographers.

 With over 63,000 successful projects, Snapwire boasts a positive reputation both in the eyes of its clients and photographers who appreciate it for paying fair rates.

Kodakit’s reputation, on the other hand, has been under fire since its launch in 2017. Creators alleged high cancellation rates and occasionally take to social media to protest.

Despite having Eastman Kodak’s illustrious name attached, Kodakit is beset with negative reviews from both clients and photographers. Photographers in particular claim that Kodakit pays poorly. Some claim they haven’t been paid at all, and their inquiry emails remain unanswered.

How good is the image quality?

Although Kodakit is suitable for location-focused photo sessions, the quality of the visual content is often compromised.

A reviewer shared that Kodakit has “very little knowledge of the photographer they are sending out on a shoot beyond a couple of images that, though unlikely, could easily have been lifted from Unsplash.” Paired with its promise of uber budget-friendly and fast photo shoots, it’s workflow doesn’t seem geared for quality. 

Snapwire, on the other hand, doesn’t compromise on quality. It uses machine learning to filter images to meet the client’s requirements. Then, editors handpick the best ones and present them for review. 

The Bottom Line

Both Snapwire and Kodakit connect you with photographers, but for very different use cases. Kodakit can produce cheap location-based photo shoots with no guarantee of quality. Snapwire produces quality imagery and can do it at a managed scale that’s suitable to brands, enterprises, and agencies.

Let Snapwire help you with your next brief! Schedule a demo with us today!

Snapwire vs Shutterstock Custom: What’s the difference?

Snapwire and Shutterstock Custom help businesses generate visual content by connecting them with photographers. Both have worked with notable clients, as indicated by their testimonials and case studies. But the similarities end there.

Shutterstock Custom was created in 2017 when Shutterstock acquired a startup called Flashstock. As often happens with acquisitions, things didn’t go exactly as planned and the newly-named arm was widely criticized for being difficult to work with. In G2 Crowd reviews, users complained, “They need to have more control over the quality of what is being submitted.” 

 Snapwire, on the other hand, isn’t burdened by a parent company that’s more accustomed to selling generic stock photos, and its size makes it more nimble at meeting client needs. Snapwire has a strong reputation for delivering on-brand images and providing a high-touch experience, which it’s been doing since 2012.

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What does each offer?

Snapwire vs Shutterstock Custom

Shutterstock Custom offers product shoots and library shoots where its photographers capture hundreds of pictures for a business that the marketing team can use as a sort of in-house repository.

Snapwire offers this and more—product shoots, library shoots, and location-based photography, which puts it in a different category. This added freedom allows a beer brand like Carlsberg to, say, commission many simultaneous shoots of its beverages in the hands of consumers all around the world. Snapwire is able to offer this sort of location-agnostic service because it relies on a seasoned in-house project management team that handles the A to Z of planning and executing photo shoots and draws from a deep pool of 800,000 creators in 180 countries.

Shutterstock Custom lacks the same global creator network, which means clients must be actively involved in organizing location-based photo shoots. It’s also known for tweaking its business model and sunsetting unprofitable features, and inconsistently updates clients on what’s changed. It’s blog, as one example, hasn’t been updated for 18 months at the time of writing.

How do they work with clients?

Although Shutterstock Custom pairs you with a photographer, there’s no guarantee it’s the right photographer for your shoot. The platform has redacted many details about its vetting process that once existed on Flashstock’s site. Their Contributors page, which invites photographers and visual artists to apply, is similarly silent on the hiring process. 

Snapwire, in great contrast, is transparent about its process. Snapwire uses a greenlighting system to track photographers near a brand’s desired location and grade them based on past projects, specialization, and client feedback. The Snapwire team also works hard to build durable relationships with its photographers to ensure consistency and professionalism.


Such positive relationships don’t exist at Shutterstock Custom, which explains why former employees leave negative reviews like the one below:

Brief-Building Process

Both Shutterstock Custom and Snapwire learn about your requirements by asking you to create a project brief. But the briefing process is very different for each. 

When you create a brief with Snapwire, its project management team holds your hand from day one. They help you identify and refine your requirements for the pictures you need, and help you foresee needs and avoid common pitfalls. Shutterstock Custom, on the other hand, asks clients to complete templated briefs and automates as much of the interaction with their team as possible. On their site, they claim to rely on machine learning to improve templates. But as far as human support, that’s limited to a support line, which leaves clients up to guess to some degree about whether they’re requesting the right thing.

Shutterstock Custom’s process has declined since the acquisition. Below, a client review of Shutterstock Custom suggests needed improvements, including better tools for communicating their needs and selecting photos.

Snapwire’s briefing process is smooth and human-powered. All photographs go through two rounds of selection. As a first step, a machine learning algorithm shortlists the best images that meet the brief’s requirements before editors handpick images and confirm they have the best ones.

How does their customer service differ?

The customer service phone number for Shutterstock Custom’s overall parent company is easy to find. But for ShutterStock Custom itself? Nothing is to be found on the site or via Google search.

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Snapwire on the other hand is known for its customer service. Based in Santa Barbara, the customer service team is comprised of experienced support reps and there are no phone trees to hop through.

How Fast Do They Deliver Work?

For both, it’s a range. It took Snapwire’s photographers only one week to take pictures for The Infatuation’s website but 45 days to capture 5,000+ images from 500 neighborhoods in the U.S. for RentPath. The average project completion time is about two weeks. Shutterstock Custom has far fewer public case studies to cite, but it claims to take anywhere between three to four weeks. Snapwire may have a slight advantage, but this one’s probably a draw.

The Bottom Line

Shutterstock Custom rides on the household-name parent company but its reputation is mixed and complaints about quality are on the rise. Snapwire, however, enjoys a stellar reputation with both brands and creators and has lots of social proof verifying its claims that it shoots high-quality visuals on-time and on-budget.

Let Snapwire help you with your next brief! Schedule a demo with us today!


Snapwire vs Meero: What’s the difference?

Snapwire and Meero both generate photography and videos for brands, and use algorithms to do it quickly. So what differentiates them? A lot, it ends up.

Meero is a French startup whose key value proposition is that it promises to deliver photos fast. It has much less to say about curation, photographer professionalism, or process, which raises questions. Its website is also inconsistently translated, sometimes appearing in French and sometimes in English, betraying a move-fast-and-break-things mentality that may bleed into other areas of the business. 

U.S.-based Snapwire, on the other hand has two main value propositions: Quality and efficiency. Sometimes that means fast photos, sometimes slow, but always whatever the client needs. That’s because Snapwire relies on professional project managers used to helping international brands like Zagat and P.F. Chang’s generate creative. They manage the entire process, sometimes in as little as 11 days.

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What does

each offer?

Snapwire vs. Meero

Meero uses a team of 60,000 pre-screened photographers and 100 in-house producers to deliver photos within, it claims, 24 hours. Snapwire draws from a deeper pool of 800,000 visual creators including videographers, photographers, and location scouts, and isn’t limited to just shooting photos.  

Snapwire’s team reaches out to the right location for your photo shoot and can sometimes negotiate permits where shoots aren’t normally allowed. They also take care of logistics, lighting, and everything else needed. 

Meero offers a self-service model that places much of the burden on the user. If you run into trouble, there’s a support line. Snapwire walks you through the entire process, from helping to prepare the brief to delivering images that match your request. 

Meero and Snapwire also have different editing styles. Photographs taken by Meero’s photographers are edited by what it calls artificial intelligence. But it’s hard to trust AI. If it’s anything like the so-called AI powering all the chatbots that now dot the tech world’s websites, how much can it be relied upon? It may speed up editing, but it's unlikely to deliver quality without human guidance.

In stark contrast, Snapwire’s project managers build your requirements into a brief and then rely on a combination of machine learning and hand curation. Project managers use the algorithm to quickly sort photographers or identify exceptional photos, but they make the final call themselves.

Each Has a Strong Suit

Meero chiefly offers product and location-based photography with an add-on service of cold outreach to locations that don’t permit photo shoots. Snapwire offers a lot more. 

Snapwire not only facilitates product and location-based photo shoots but also library shoots that involve photographers capturing thousands of on-brand pictures for the entire company to draw from.

On top of that, Snapwire is experienced with high-end productions. Say you want to book a studio in L.A. for your photo shoot, with cameramen, models, stagehands, producers, and so on. Snapwire can do that for you. It doesn’t just connect you with a photographer but manages all the work that goes into a high-end production.

Meero isn’t experienced with high-end productions. It’s more focused on offering one-off photographer bookings. 

What Do Photographers Have to Say?

Meero’s site features excellent testimonials from photographers sharing their experience. But that’s only one side of the coin. On third-party review sites, photographers are a lot more candid and share concerns about low payments and communication struggles.

In fact, a photographer who quit working with Meero disclosed miscommunication as one of the leading issues photographers face. He claimed, “The communication between the Hosts and Meero seem to be very inadequate. On multiple occasions, I've received calls from clients wondering when/if they will ever see the images I took. This is well over a month later after the shoot, and it has not been an isolated incident.”

On the flip side, Snapwire’s reputation is unimpeachable. Its cancellation rates are low and photographers working with Snapwire appreciate the platform’s ease of use and the rates paid. One of the photographers even shared a review on Google Play saying, “I love this application as a photographer and video creator! It's very simple and easy to use and I have earned lots of money ... Highly recommended, great job to everyone on their team!”

How is Their Customer Service Different?

Meero outsources its customer service. As one might imagine, this creates communication gaps between client and photographer. Snapwire has onsite customer service in Santa Barbara. The customer service team is comprised of people who have prior experience with photography or who have worked on marketing teams at agencies or enterprises. 

Bottom line

Meero connects you to photographers but offers a DIY approach to organizing and managing your photo shoots. Snapwire simplifies things as its experts handle the A to Z of photo shoots to deliver quality custom visual content for your business.

Let Snapwire help you with your next brief! Schedule a demo with us today!

Snapwire vs Snappr: What’s the difference?

Snapwire and Snappr are both services for connecting photographers with people who need need photos. The similarities end there.

Snappr primarily focuses on helping consumers find photographers to cover events like weddings and birthday parties. It’s only recently that it branched out into also connecting photographers with businesses, which is only mentioned on one page on its site. Possibly because of how recently it launched this offering, there aren’t many views online and it’s hard to judge how effective it’s been.

On the flipside, Snapwire is a pure custom visual content platform for business. It’s been around since 2012, has completed over 58,000 projects, and generated north of three million visual assets—photos and videos alike. 

What Does

Each Offer?

Snapwire vs Snappr

Snappr for Business quickly connects you with a modest selection of photographers in Australia and North America.

Snapwire, on the other hand, not only connects you with photographers in 180 countries but also arranges location-based photo shoots from scratch. This includes finding the right visual creators and scouting locations, all while taking care of logistics and travel considerations.

For medium or larger businesses, Snapwire has a clear edge. Whereas Snappr’s photographers are limited to two countries, Snapwire’s 800,000 creators include location scouts, videographers, photographers, and more. You have more flexibility to assemble more complex shoots if needed, have a more diverse pool of talent to draw from, and aren’t limited to two countries. 

Snapwire’s work with Google proves how important location-flexibility can be. Google needed pictures from 430 neighborhoods across the globe and Snapwire found the photographers and delivered photos within a matter of weeks. 

Clients and Case Studies Compared

Snappr for Business is a relatively new endeavor so it doesn’t have many clients or any case studies to showcase. A handful of client names are mentioned on their B2B page—a contrast to Snapwire which has worked with organizations like Uber, Google, Zagat, Intuit, Royal Bank of Canada, and hundreds of others.

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  What’s more, the claims on Snappr’s website are fairly vague. It links to articles of how professional photography has helped businesses grow, but nothing indicates that Snappr helped. For example, the screenshot below with Airbnb’s logo links to an article that shares how visually-stunning images helped the company, without any reference to Snappr.

Snapwire on the other hand features a rich deck of case studies that offer details around the challenges clients faced and the issues Snapwire solved.

How’s their Customer Service?

Snapwire has a dedicated on-shore customer service team based in Santa Barbara. Most of that team are either photographers themselves or former marketers with existing knowledge of the visual content landscape. 

In contrast, Snappr’s customer service is outsourced to call centers in India—a drawback which, while not a dealbreaker, can present challenges for shoots on a deadline. Several of the few reviews on the Australian site Product Review mention Snappr’s customer service team. One rates the support as “terrible.”

What Do Users and Creators Say?

Some of Snappr’s clients have complaints with many of them claiming their photo shoots were rescheduled. However, photographers working with Snappr are satisfied on the whole, though they some say the low pay is better suited for students than professionals.

Snappr photographers aren’t paid for photo editing, though it’s available as an add-on. This might be a red flag for some as you could run the risk of paying for what you think are professional-grade photos that come out with no touch ups. Besides, Snappr appears tight-lipped about their process for vetting photographers so it’s tough to say for sure what you’re getting.

Compared to Snappr, cancellation rates at Snapwire are much, much lower. Their powerful technology vets photographers by work history, location, photo quality, client satisfaction, and reliability. The team then shortlists the photographers that are a good fit for your brand. For example, photographers with a history of shooting for Adidas, if you’re a footwear brand.

For what it’s worth, Snapwire employees seem very pleased with their experience. The same can’t be said for Snappr.

The Bottom Line:

Where Snappr offers cheap and quick images without a track record of doing so reliably, Snapwire has a long track record of managing professional photographers and teams all around the world.

Let Snapwire help you with your next brief! Schedule a demo with us today!

Facing Extinction: Challenge Finalists

One of November's SW Challenge addressed our current fight against climate change, how our world is changing, and what is "Facing Extinction." The submissions were an outstandingly beautiful reminder of the beauty in our world and cry for help toward a better future.

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Congratulations to Elite | Sunny Tank who won with this images of "The Last Aryans." (Pictured above)

Scroll through to see a few of our favorite submissions.

Top to bottom: Seersa Abaza, Enrique Botello, Beáta Révayová, Jill Thornton, Dihraj Goswami, Abdullah Usman, Khoa Luu, Jakub Rutkiewicz, & Virgil Ungureanu