Google is a technology company that specializes in Internet-related services and products. Their content studio department needed to scale location based content and were on a budget to get it done. They had 2 projects that they needed photos for - one revolving around capturing neighborhoods in select cities and one revolving around stand alone images of points of interest around the globe.
Google had 430 neighborhoods spanning 17 cities in 10 countries around the world. They needed shots of each neighborhood that depicted the uniqueness of it. Google photo editors provided 3 photo recommendations per neighborhood but wanted photographers to submit photos of their own interpretation of the neighborhood as well.
Points of Interest:
Google had 3876 points of interest around the globe that they needed photographed. These locations were well-known points of interest and ranged from the Golden Gate Bridge in San Francisco, California, to The Sun Voyager in Reykjavik, Iceland. They needed each photo to be shot in landscape orientation and show a wide angle view of each location.
Working with Google's needs and under their budget, Snapwire recruited 24 photographers total (at least 1 in each city) to participate. Each neighborhood within each city was launched as its own private request assigned to the corresponding photographer. The requests were launched as a Pay-per-Shoot request where Google was able to download all photos submitted for one set price - making it scalable and affordable.
Points of Interest:
Snapwire took a few different approaches to get Google options. First, they did extensive researches on their partner stock sites and their own marketplace library to see if there were good options that already existed in other stock houses. From there, they filled the gaps by launching over 2,700 open Challenges on the platform. These were open casting calls to all photographers on Snapwire. Snapwire's cumulative photographer reach spans over 400K photographers in 180 countries - which is extensive enough to satisfy most of the location needs. For any remaining locations, Snapwire reached out to photographers in the area to go out and shoot the content.
430 photography requests launched
5600 photos submitted and purchased
Points of Interest
2,700 photography challenges launched
46,500 photos submitted
3,250 photos sourced and purchased