Talent and Location Acquisition:
It’s 2018, your models need to be extremely diverse - all themes can be relatable to any group of people. Sets of images containing multiple models hold a higher value. Prioritize scenes in your shoot where you can have 4-6 models in one frame. Buyers who are looking for sets of images, will look for consistency of models across the sets of images. The best way to find talent is through your friend circle, social media, and casting calls. Facebook is a great place to start and many regions have groups for model castings.
Choosing the Right Equipment:
Equipment isn’t the most important aspect but certain equipment will create more engaging images. 24-50mm is the sweet spot as wide angle lens allow you to get more information in the frame and when photographing activities, can make the viewer feel as if you’re right there and have a more organic feeling to them. 50mm lenses give you the option to isolate emotion and actions while adding a portrait element to the set. Choose lenses that are fast, shooting around F2.8 to F4 can highlight the actions, pulling the viewer in. Traditionally, lifestyle stock is not photographed with anything higher than 50mm as the depth compression gives the images more of a product/staged feeling. Remember that all lifestyle stock should be photographed with natural light. Artificial lighting can be used, but it should be used indirectly, bouncing a diffused light off a wall or ceiling.
Block out your scenes before you start shooting, this will give you confidence in placing your models correctly in the scene and giving you grounds to begin. Once you’ve set your scene, let your models act it out while being you shoot. Be attentive to what each model is doing, you’ll want models to repeat certain actions and understand what sequence they should do to get your desired result. Having a variety of models will allow you to direct them to cycle throughout the scene, giving everyone a chance to be the centre of focus and play out different roles - this cycling will not only give you a large volume of images with variety but it will also boost fo the confidence of your models by giving them an opportunity to learn and try other roles. Actions should never be forced, what you might want is in the middle so run through the actions a few times, shooting from multiple angles. Tethering is a great way to help directing your models and blocking your scenes in real time.
The first step in the editing process is to cull your images. Select the best 2-3 images from a burst, any more will saturate the set and cause the buyer to have difficulty selecting one. Once you’ve selected your images, begin editing out any logos visible in the shot (yes, that includes Apple’s little apple.) These images should feel bright and organic, and light contrast. Consistent saturation with no grain or noise will give you clean, cohesive look across a whole set. Batch editing can be more efficient, but make sure to spot check images as you go along!