Snapwire Case Studies


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Introduction:

The Zagat Survey collects, analyzes, and streamlines the ratings of restaurants by diner and on-the-ground experts. For those looking for exceptional dining experiences, Zagat cuts down on the clutter to guide you to the best sushi place in town or the hottest cocktail lounge. 

Challenge:

Zagat Survey needed to source high-quality, on-brand images for over 2,000 restaurant listings across the nation for their website. These images needed to accurately depict the exterior, the interior and signature dishes of each restaurant. Zagat needed these photos to be consistent and follow strict brand guidelines.

Solution:

Snapwire helped Zagat Survey source skilled local photographers across the US to shoot mouthwatering photos of their restaurant listings. Snapwire worked closely with the Zagat team to build a style guide, shot list, and managed the production from start to finish.

Results:

The result was a stunning collection of on-brand content to be used for Zagat's restaurant listings on their website. The images offered a glimpse of each restaurant's distinct personality and flavor to users. 

2,000 photography requests launched

71 photographers commissioned 

4,000+ beautiful results delivered

See the style guide: https://www.snapwi.re/zagat
See the assignments: https://www.snapwi.re/user/zagat

 

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