Case Study: Ahoy Wines

Introduction

Ahoy Wines needed on-brand imagery to tell their story on social media. They wanted to increase their engagement and presence with consistent branded imagery. Ahoy Wines turned to Snapwire to assist in crowd sourcing photographers to create content.

Challenge

Ahoy Wines needed to create a high volume of content on a smaller budget. The images they were looking to get needed to feel authentic, and true to their brand. The shots needed to feature their products, and needed to be shot in a nautical setting.

Solution

Snapwire assisted Ahoy Wines by launching an open request. Photographers were instructed to purchase the beverages and take shots in nautical settings. With solid brand direction from Ahoy Wines, it gave the photographers resources to go out and create content that was on-brand. The concepts were nautical themed, ranging from surfing to docks in a Marina.

Results

50+

Custom Content Pieces

100%

Increase in Social
Engagement

2 weeks

Completion time

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