Case Study: SkipTheDishes

Introduction

SkipTheDishes provides on-demand dish delivery service with a tap of the finger. Catering to a user's specific location, a variety of restaurants are available that wouldn't normally be available for traditional meal delivery. SkipTheDishes has succeeded in providing its users with live order tracking, frequent updates to their roster of restaurants and user access on both desktop platforms and mobile applications.

Challenge

SkipTheDishes needed to source high-quality, on-brand images for thousands of restaurants across Canada for their website and app. These images needed to accurately depict an assortment of restaurant menu items for each restaurant on the platform. SkipTheDishes needed all of the imagery to be consistent and adhere to brand guidelines and dish descriptions. The process of obtaining images for each restaurant while managing the task of scheduling multiple locations proved to be a very difficult task without the leveraging of Snapwire's network of photographers.

Solution

Snapwire is helping SkipTheDishes source photographers in specific markets across Canada to photograph menu items in an efficient and artistic execution. Snapwire worked closely with SkipTheDishes in creating a style guide and on-boarding document for every photographer to ensure all images met brand guidelines while managing the project from start to finish. Snapwire assisted in obtaining on-brand images while greatly reducing the costs associated with a large scale production.

Results

5000

Restaurant Locations

7 - 50 Dishes

Variable Dish Packages

10 days

Time To Delivery

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