The Weider brand is one of the most recognized brands in the industry. Since 1936, the Weider brand has been displayed both in the US and throughout the world with association in magazines, nutritional supplements, sporting events, equipment, and brand licensing.
Most of the content produced in the past by Hawke Media was used for Instagram, where Weider's target demographic are millennials. However, Hawke Media wanted to run some ads against images that targetted an older, over 60, demographic. There was a lack of content that existed for the brand in this category. Hawke Media turned to Snapwire to help.
Snapwire worked with Hawke Media to come up with a style guide to execute the concepts. Snapwire recruited 2 photographers located in the United States to help execute flat lay product shots, in-home product shots, and an older demographic working out with the products.