The Gist: Although P.F. Chang’s has great restaurants… there are still several occasions where we need to get the food on the go. We take it home to sit around the tv and watch a game. We take it on a picnic. We use it to cater a party. We take it back to the office… Where does your food go? You have to show P.F. Chang’s food for this photo – not just food in general.
The Setup: This can be accomplished with our without people in the photo - we're looking for both.
The People: Our focus is mid 20's to late 30's. No dress code, but nothing too downscale. Tattoos are fine. Hip… all the way to not hip.
The Feeling: It’s food! It makes us happy. It gets us through the day. It gives us energy. Eating is our favorite time of day. The focus isn’t the people as much as it’s what the people are doing around the food. Our takeout containers aren’t pretty – so feel free to put them on your own dishes. Or show no dishes at all – a big smile full of noodles is fine by us.
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