We are looking for you to capture life-well lived. We want people doing the stuff that is fun, that’s worth telling a story about later. It should start with the words ‘remember when Kristina.....’.
We need this to be non-specific. The locations should feel like they could be anywhere in the world. The people probably won’t be recognizable (again, because they could be anywhere in the world).
In keeping with this, the environments should be natural – nothing that feels like it could have been set up in a studio. It would be great, but not vital, that imagery featured some element of orange (the core FWD colour). And the shots need to feel candid like no one was aware the photo was being taken.
We will pay $500/per image for a 3 year exclusivity.