How-To Establish Visual Brand Identity With Photography
Does your brand lack a sense of visual distinction among the rest of your competitors in the industry? Your brand may try to create brand identity by telling an audience its purpose, but showing through visuals can be significantly more effective. Whether you are using photography for advertising, social engagement, print or publication; establishing a consistent visual trend of your brand’s vision will capture attention and lure in customers. Having photographers who understand and can encompass your brand’s purpose is key to establishing your brand’s visual identity. Brands stand out by taking risks, figure out what makes you unique. If you do not know what makes you unique, create a style guide. This eBook has tips on how to create your own style guide as well as tips to ensure that your brand has a solid visual brand identity.