For food delivery apps, photos equal sales. But few of DoorDash’s 300,000 restaurant partners had reliable access to high-quality visuals. DoorDash’s Merchant Strategy and Operations team partnered with Snapwire to send a content creator to each restaurant, new and old, as part of an automated workflow.
Snapwire used a two-pronged approach. First, project managers scheduled quarterly shoots where its network of creators visited thousands of DoorDash merchants based on need— starting with those who didn’t yet have any photos. Next, DoorDash used Snapwire’s API to integrate photo shoots into their merchant onboarding workflow. Now, each time a new merchant signs up, they’re prompted to schedule a shoot. Snapwire’s project managers dispatch creators based on skill set, location, date, and time to capture the merchant’s top menu items.
With Snapwire’s help, DoorDash was able to meet key internal metrics for photo coverage and now uses photos as a selling point when courting merchants.