Royal Bank of Canada is a multi service financial company and the largest bank in Canada. RBC offers retail banking, corporate banking, credit cards, mortgage loans and investment banking.
Royal Bank of Canada needs a large amount of images for social channels and for internal purposes. The challenge with obtaining these images using traditional method is that the content can become inconsistent and off-brand when trying to create imagery across multiple facets of the business.
Snapwire aided Royal Bank of Canada by mobilizing photographers to create on-brand content across multiple facilities within RBC. Through the development of strong creative briefs, the photographers had the tools they need to create on-brand content while adding the diversity of backgrounds from the eyes of multiple photographers.
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