Ito En is the largest green-tea beverage manufacturer in the country. Their leading tea labels are Teas' Tea and MatchaLOVE and they were aiming to spike engagement on social channels and scale consistent content across all channels. Although a massive beverage distributor, they were having difficulty increasing their engagement on social.
Ito En's Marketing Manager was looking for a way to scale high quality branded photos for their tea labels mostly on Social Media. Teas' Tea and MatchaLOVE both have strong brand values and a concise aesthetic, so the biggest challenge that their Marketing Manager had was scaling the production of content especially since they have a physical product. In an effort to increase engagement on social, their Marketing Manager approached Snapwire to help.
Snapwire helped Ito En identify a few photographers to produce custom content. From there, Ito En defined their brand aesthetic and created a few concepts for the photographers to execute on. The concepts ranged from branded lifestyle photos to food photography to original recipe creation.
Custom Content Pieces
Increase in Social Engagement