Case Study: The Infatuation

Introduction

The Infatuation has a small group of highly trained, highly opinionated writers and editors who provide high quality reviews of some of the best restaurants around the globe. Providing users with in depth reviews of what to expect at these delicious eateries, The Infatuation has become a global leader in food review apps. Finding the best places to eat in your neighborhood or in new cities has never been easier with the detailed guide they provide.

Challenge

With The Infatuation wanting to expand into new cities they struggled with a sound solution for scaling their visual needs along side their internal team of editors and reviewers. A very specific style guide was needed as imagery across all restaurants needed to have the look and feel that The Infatuation has become known for. The time it would take to source photographers in their new markets, establish relationships, manage rights and rates proved to be an inefficient solution for scaling into new market territories. In addition, The Infatuation wanted their editors to focus on doing what they do best, writing great food reviews.

Solution

The Infatuation turned to Snapwire as a highly scalable solution that could work alongside their current workflow for writing reviews. With coverage in every single target market The Infatuation wanted to expand into, the quality of creators matched perfectly to the aesthetic that they were looking to achieve. Snapwire was able to reduce labor costs, shorten turnaround time, and provide coverage where otherwise there would be none.

Results

4

New markets

3-5

Dishes shot

1 week

Turnaround time

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