Please Read Brief: We are looking for images from across North America and Europe that showcase the reasons why we travel. Quality images should illustrate personal and business scenarios that motivate travelers to book a car or alternatively, inspire travelers to get on the road and go! We want to be the brand that gives you a Reason to Travel. Images should show that renting a car isn’t just to get you from A to B, but can be the vehicle to get you to a family reunion, close a sale, cross an item off your bucket list or find that much needed spot for R&R. High-quality and tech-savvy imagery should reflect the brand values of Hertz and resonate with the audience.
Photographers MUST tag the location and provide optimal keywords for search.
The end goal is to trigger positive emotion and response in the audience, to inspire them to take road trips and to tap into their sense of adventure by providing content that sparks ideas on Reasons to Travel.
All shots should be taken with Instagram in mind. The use of vehicles currently offered by The Hertz Corporation (to be found on the Hertz website) is strongly encouraged, with a target audience of age 25+. Please submit your images and include as many tags as possible and MUST include the location. Images should be inclusive of people, while not focusing on the individual. We will be selecting images to use on the brand’s global Instagram account and other various social platforms. www.instagram.com/hertz