We want a set of authentic photos showing well-manicured lawns and the people that create them and enjoy them.
These photos will be used in a supplemental role to help establish a feel and emotion for the brand. The client sells high-end power tools (trimmers, edgers, chain saws, etc.) used to maintain residential properties. That said, we don't want to show any tools in use. We're looking for photos that convey the "pride of ownership" among people who enjoy a great-looking yard. (Unique angles of homeowner working on lawn, close up of perfected details, a confident man/woman overlooking their finished work, a family enjoying their outdoor space, etc.)
Since the tools are high-end, we're targeting a higher income audience. Any properties shown should be middle to higher-value properties. Most buyers tend to be 45+.
If at all possible, we would like any people within the shots to be unidentifiable. Distant shots or angles that don't clearly show the face are preferred. We'll ultimately be looking for diversity in angles, distances, subjects and compositions to create a diverse set.