We want authentic photos of adults "at Play". Adults seeming "too old" for whatever they're doing, with unusual pastimes or passions for sports or other activities that showcase playfulness and creativity in adults. Photos can be sports or just passive activities. The campaign will seek to convey that Play is not relegated just to the kids realm, but the kid in all of us. The reference photo shows a dad at Play who's found an ingenious way to combine his passion for skateboarding and taking his kid along for the ride.