DIY startup video production

More and more startups are using video to sell their product or service vs just plain text content on their website these days. The photo should encompass that startup feeling and culture which is small, but trendy/hip. The photo doesn't particularly have to be in a startup office setting but I would like to capture the video production part of a startup creating videos for their product, website, membership area, etc. Kind of like a DIY. The point of the picture on our marketing website will be to capture the following in a visitors mind " You worked so hard on creating that video now use our video marketing platform to set that video live to the world." The photos can be humorous: ducted tape traps to hold certain camera pieces together, etc.
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