We need object focused photos that convey the sense of having to make a tough choice when eating.
No models required - so the shots should be focused on the food items themselves. We need to communicate the story whereby the consumer (i.e. the POV of the shot) is spoilt for choice when eating. This could be sweet or savoury food, but either way it should show a spread of so many amazing options that it's going to be a tough choice for them to choose what to eat, or where to start.
Setting should be more fine dining than mass dining - think classy hotel buffet rather than all you-can-eat.
The objects on display should look attractive and colourful, and ideally the shots should have some drama to them by way of image composition, cropping, depth of field etc. The attached image is the one we have approved to date - so we need more similar to this.