Setting: Social occasion (home, bar, club)
Tone: Upmarket but not formal, smart but cool
Character: Irreverent, edgy, energetic, not posed
The attached imagery is a guide for the 'style' of photography we're looking for ONLY. The tone is wrong as it's far too 'grungey' but the informal, reportage approach with the natural, unforced energy is right. Essentially, we need a more premium subject matter but in this style.