Use studio with either neutral backdrop (to adjust background colour or contrast in post).
Either complimentary background hues with hair colour or contrasting colours.
Hair models: Use matching system (skin tones etc). Model to do a variety of poses/
expressions to camera (side, back, three quarter angle, front on) to camera and away from
camera. No distracting accessories. No distracting patterns or colours for clothing.
The Hair is the hero. Capture shine and highlights.
Shoot wide, full length for flexibility when cropping image for different formats.
I.e. wide banners, instagram, facebook etc.
Group shots - show contemporary hair styles (long, short, wavy etc) and 4 popular colours
from the range, (blonde, brunette, black, brown)
Target market is women 35+, so these are the women I want to see in the pictures, also some diversity of age, weight, ethnicity.