Celebrate Rum!

The Gist: We're celebrating rum with our core rum cocktails: Chang's Mai Tai, Spiked Lemon Tea, or our Coconut Mojito. (any one or all 3 can be in the photo).

The Setup: This can be accomplished with our without people in the photo - we're looking for both.

The People: Our focus is mid 20's to late 30's. No dress code, but nothing too downscale. Tattoos are fine. Hip… all the way to not hip.

The Feeling: This isn't a party scene - but it's a smiles and laughs and people truly enjoying themselves kinda scene. The focus isn’t the people as much as it’s what the people are doing. Sharing time with friends and families around some rum. (get the straws out of there – they’re distracting!)

The Rum: If you’re only showing the drink – make sure it looks presentable, craveable and delicious. No straws or anything to distract from it’s beauty. No bottles of rum with labels or labels of anything else in the photos.

The Emotion: Happy. Sharing. Friends. Family. Togetherness. Celebration. We’re not drinking away our sorrows with this shot.