Request

Enjoying Pizza, Chicken Nuggets and/or Fries

Whirlpool Brand, In-Store Signage
Closed
Open
Review
Closed
Buyer review complete, Marketplace review

Storyline:
Cooking a store-bought frozen dish at home (NO PIZZA BOX) in the oven and having more important things to do instead of waiting for the oven to pre-heat. With our new feature, you no longer need to pre-heat the oven. Just toss it in and it will do the rest so you have more time for the important things in life.

Objective:
Showcasing the benefit of saving time through a lifestyle image.

Showcases people interacting over a meal of:
- Pizza (needs to look frozen, can't look gourmet or garnished with fresh herbs/toppings - no pizza box)
- Chicken Nuggets and Fries

Photo Style:
- Candid (no looking at camera making funny faces or staged smiles)
- Shot at home (inside or outside)
- Every day living, not a special event or celebration
- Emotive, pull at the heart-strings feeling. Nothing "ordinary."
- Humor okay, but not slap-stick humor
- DOES NOT INCLUDE ANY APPLIANCES in the background to avoid conflicting with brand and new appliance designs

Models:
Represent modern-day family scenarios. Please do not include elementary age or younger children. Tweens, teens and older are okay. Show 2 or more people in shot.

Inspiration Images Provided:
- Frozen Bake POP: Included to show messaging, orientation and initial design
- Girls eating pizza: Shows candid moment well
- Dad and son: Shows appropriate lighting and translation of storyline (how far to push without pushing to the unbelievable)

Closed because I could not find the right visual for this project

The photos didn't come anywhere near close to the inspiration images and at the end of the request, traditional stock images were meeting our needs better. I'd like to give this another try, but will give more time.

Additional Requirements
Orientation :
Landscape
Environment :
Any
Lighting :
Natural
Space For Copy :
No
Model Release :
No
Categories
Lifestyle
Inspirational Images

Messages posted by users

9 years ago - Closed because I could not find the right photo for the project. The photos didn't come anywhere near close to the inspiration images and at the end of the request, traditional stock images were meeting our needs better. I'd like to give this another try, but will give more time.
9 years ago - @ Renee Martin Thank you for the nomination! I can't wait to have that new oven in our home!
9 years ago - Thank you for asking for clarification. We do not want elementary aged children. Tweens, Teens and older are okay. I will update the brief as well. Thanks for flagging.
9 years ago - @reneemartin77 Hi Renee, In your brief you mention that you do not want young children in the photo, but your reference photos show young children... Can you some clarification. Thanks!
9 years ago - Photographers - please have lifestyle images capture a "sweet" moment... See inspiration images provided...