The photo would be used for a Canadian client in the Pharmaceutical marketplace.
Looking for groups of people on piggy back. The photo needs to be taken in daylight and outdoors. Preferably on grass, in a park, or a location that looks like it could be anywhere (no deserts, no famous landmarks in the bkgrd, etc). It needs to look current, contemporary with a light hearted mood and feel 'real' (see tear sheet example attached-something really close to this is the desired outcome). The age range should be young adult to 30ish (no kids or parents). Nothing larger than a group of six people.
Based on the reference, wardrobe and clothing colour is directional for all but ideally a green shirt and blue jeans for the 'hero' out front. We are looking for a green shirt in foreground because the brand colours are actually lime green and blue. The idea is to show a patient who is able to get back to normal and enjoy some fun activities with friends. We want to show exertion but not in a stereotypical athletic sporting environment. This product is marketed in a competitive marketplace so the patient also embodies the brand image and while we want to show our 'hero' guy enjoying life again we also want to show him out front in the race, even in this informal kind of set up.
Landscape format is preferred over portrait, but a variety of additional complimentary images could possibly be considered so feel free to mix it up a bit if the opportunity presents itself. Any additional shots in the series that may be considered would be purchased separately.