We are looking for attention grabbing photos for a new campaign in Australia targeting male tradesmen (plumbers, construction workers, truck drivers etc) around the theme 'one size doesn't fit all'.
Possible photo ideas include a male tradesman (tradie) wearing an oversize uniform or tiny safety hat for example. Something a bit comical but non-offensive.
Could also be done using children wearing adult size work safety / tradesmen work wear or boots.
Want a natural look rather than cheesy stock image style.