Couples, groups of friends, a family, or even a single person but they need to look like they are having fun. The funnier the better. Funny facial expressions, laughing, sleeping, buried under a crazy sand creature body... Basically people having a fun time.
We need to be careful not to have too many kids as the main character. We could have one or two pictures featuring only kids, but on most of the pictures, it needs to be people looking in their early 20’s (at the minimum).
We are also looking for pictures of feet/footprints in the sand, beach waves, palm trees or other general beach things. For example it would be nice to find an older guy in speedo with a funny pose, a cheesy couple on the beach-selfie or a group shot
The holiday vibe we’re looking for is a sunny, joyful summer vacation. A generic beach-y environment. Beaches, hotel areas, the poolside etc. The main thing for all the picture is that they need to be casual, people posing naturally, not staged. It’s all about holiday happiness. Pictures that people actually would post on their social medias. Colourful and playful. Each time you see people, they should either be joyful, having fun or making faces. We don’t want any gloomy or annoyed look. The Instagram vibe is a good reference, but try to not use filters. These images could be selfies, or someone else taking the pictures. The people featured in the pictures can be a variety of ages. Model release is required for any pictures with people in it.